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Who Is Caring For The Carers?

Is The Increase In Demand For Home Care Providers Good For You? 

Home Care Providers are one of the fastest rising industries in America. The baby boom of the 1950s and ‘60s has not re-occurred, and the birth rate in America is lower than before. This, coupled with people living longer, results in a country that is ageing quicker. In less than 20 years this fact will be even more apparent. It is projected that the elderly will outnumber children for the first time in the country’s history.

Along with a population that is fast aging, there is an increase in demand for in-home care. More and more people are preferring in-home care to hospital stays. This presents an even bigger opportunity for the home care industry in the US. The industry includes home therapy services, home hospice, home nursing care and traditional home healthcare.

Industry growth has been fostered by the pervasiveness of chronic disease, increasing acceptance of home care by physicians, advancements in medicine and a move to cost-efficient treatment alternatives. This growth, however, does not mean there are no issues facing the industry.


Health Of The Home Care Industry

One glaring issue is the shortage of workers. Taking care of the elderly is not the most desired profession. It’s not a job that most people want to do. So, the supply of labor does not keep up with the demand for in-home care. Trump’s policies on immigration may also be an aggravating factor if that potential pool of labor is limited. Not only is there low supply of labor but there is also a high turnover rate of workers. This could be because this industry is notorious for low wages. The median pay of home health aides and personal care aides was $11.12 per hour in 2018. There is also competition for low-paid workers, which makes the situation worse. In addition, to make matters even worse still, there is not enough political will to positively impact the wages.

Another issue is that of families struggling, financially, to care for seniors. Lawmakers in a number of states are proposing to change this by providing income tax credits for those struggling families.


You Have A Duty Of Care

Home carers can be negligent, though. By failing to ensure that you have liability insurance for home care providers, you put yourself at risk. We know that getting the right insurance coverage at the right price may be intimidating. Our insurance consultants are patient, friendly and knowledgeable. We’ll assist you to get the best coverage for your needs.   Find out how we can help to protect your business now and in the future.

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Strong Emerging Trends

  • Growing use of Tele health. The use of telecommunication methods is becoming popular. Examples include long distance medical education and telemedicine. Instead of patients travelling far to see specialists, they will be able to consult by video conferencing. This way, quality remote care is able to be provided at a lower cost, at reduced rates of readmission and higher patient satisfaction.
  • There is a blurring of the lines between home care and home health as care facilities increase their clinical proficiency. Medicare may start funding home care more and home and health care could be consolidated under single ownerships.
  • We are seeing more aggressive marketing promoting the value of home care.
  • There is an increase in referrals from health care providers. Traditionally, home care agencies depended on word of mouth from the community. Partnering with health care providers would diversify how referrals are made in the industry.
  • In addressing the labor issue, home care agencies will try and look for alternative labor sources such as retirees.

Home Care Industry Growth

One of the best ways to show the magnitude of this industry is through numbers. Here is a breakdown showing the growth in this industry:

  • Total revenue in 2019 has reach $99 billion
  • The number of businesses servicing this sector is in excess of 400,000
  • The industry employs over 2 million workers
  • Annual growth between 2014 and 2019 has reach 3.7%
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