Find Creative Ways To Flourish In A Competitive Market

Even though buying flowers is a discretionary purchase in the US, the florist industry has an annual revenue of about $4.3 billion.  But there’s a lot of competition to get a piece of this pie.

A small florist business like yours is competing  with other florist shops, supermarkets, wholesalers and sellers of artificial flowers. .You’re up against 13,200 establishments nationwide. The good news is that you’re not competing with them all. As a general rule, consumers buy from florists close to home.

Nevertheless, small florist businesses make up more than 90 % of the industry, with the 50 largest companies accounting for less than 10% of revenue So, of course your small business stays competitive by trading from a prominent and convenient location, providing fresh and beautiful arrangements at a great price, giving your customers personal attention and customer service, and investing in a customer friendly online shopping experience.

Imagine if this was all a florist business owner has to worry about!

Florist Insurance Protects Your Small Business

When your hard work makes your dream come true, it’s worth protecting. As an insurance agency, we know that your florist business needs coverage against things like extended power outages, spoilage, refrigerators malfunctioning, vehicle delivery accidents, injury or lawsuits. Florist insurance protects your business, your income, and your assets.

 Small Business Liability recommends small business insurance coverage tailored to your small but busy florist business needs.  Contact one of our Small Business Liability consultants for a free quote: we shop for the best coverage at the best rates.

Keep Growing Your Dream. 

3 Top Tips For Florist Shops

• • About Waste

Typically, over 45% of all flowers have to be discarded before they are ever sold. This statistic often comes as a real shock to many new store owners, who are inexperienced in the industry and haven’t done their homework. So, if you’re thinking of opening your own florist or flower design business bear this in mind when doing your costing.

• • Price Right

80% of flowers sold in the USA are imported from other countries. By finding a local supplier, you’ll get fresher flowers that last longer. A growing number of consumers are demanding that retailers supply products that support their local community.

• • Insure Your Income

Invest in a Business Owner Policy. It is specifically designed for the small to medium sized business like yours.

What if …

A power outage could occur after you lock up Saturday afternoon and last until you discover it Monday morning. No refrigeration and drastic temperature change could affect the flowers. If the outage continues longer you might have to close your florist shop until repairs are made. Now you’ve lost inventory and revenue.”

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